The winning visual style of the contest, to which ten studios have been called, builds on a distinctive logo inspired by the mission of the National Gallery as a space for the presentation of art. The logo defines context for different types of content (image, text, video) within the three letters of the abbreviation of the National Gallery in Prague, creating a memorable and variable brand. Color and visual style remain as open and vibrant as possible, just as the approaches of artists that are presented in the country’s most important gallery institution. The competition results are on view at Café Jedna in the Trade Fair Palace, Prague 7 from May 3 2018.